Head of Marketing

Application deadline date has been passed for this Job.
This job has been Expired

Head of Marketing

  • Post Date:December 8, 2020
  • Views 20
0 Applications
Job Description

Head of Marketing

Marketing & Communications

Job Summary

This is an excellent opportunity for a marketing professional with a successful track record of devising digital strategies and campaigns in a fast moving and fast growth environment.

  • Minimum Qualification: Degree
  • Experience Level: Senior level
  • Experience Length: 2 years

Job Description/Requirements

Reporting to the Chief Executive Officer, the successful candidate will develop digital solutions to increase customer acquisition using a range of digital channels including web, social, advertising, SEO, CRM and PR to drive traffic and conversion, in particular – lead website performance and drive permanent evolution – improve SEO performance and drive content strategy that goes with it – develop strategy for social networks to complement the SEM activity – develop new digital solutions to accelerate growth (ambassador programs, FB community etc) – monitor performance and constantly optimise the campaigns.

The key responsibilities for the role are as follows:

  • Build the company’s digital marketing roadmap and team for both web and mobile.
  • Design and implement digital marketing campaigns across all major mediums.
  • Assist with the company’s UX strategy, and lead on customer acquisition and retention strategies and tactics.
  • Manage digital marketing channels – blogs, YouTube channels, social media and email lifecycle marketing.
  • Monitor sales, forecasting trends to drive customer acquisition and retention revenue.
  • Subject matter expert for marketing CRM.
  • Monitor competitor activity and implement tactical campaigns and promotions.

Essential attributes: 

  • Must have professional qualifications (e.g. Bachelor’s or Master’s degree) in a related subject (e.g. Marketing or Digital Marketing), with impeccable written English language skills
  • Must have recent extensive PPC experience.
  • Must have experience with customer retention (e.g. lifecycle emails, analytics, strategy).
  • Must have extensive CRM experience.
  • Excellent communication skills and the ability to develop strong working relationships at all levels, both internally and externally.
  • Excellent written and oral communication skills along with an ability to develop and build good working relationships with other teams and departments.
  • The ability to prioritize and lead projects from inception through to completion with a strong attention to detail.
  • Energetic and commercial approach to work and advice.
  • Creative problem solver.
  • Organizational skills and the ability to understand detailed information.
  • Passion and enthusiasm for technology.
  • Numeracy skills, with strong IT skills.
  • A proven track record of ‘making a difference’.
Open chat
Talk to a CV expert!